László Aczél

Leadership and Management Programs

Born in Beijing and raised in London, Laszlo is a seasoned communications professional. He studied Business at the IBS and started his career during that time as an intern at Young & Rubicam advertising. He quickly climbed the account ranks to become New Business Director and then Client Services Director and a member of the Management. In 2007 he was appointed CEO of Y&R Budapest and subsequently the Group and was responsible for the prosperity of five companies including a digital / CRM agency Wunderman, a brand intelligence / consulting firm Brand Asset Consulting and a service design and UX entity Labstore. He spent 23 years at Y&R and was a lead agency partner for local and international Clients, among others Opel, Telenor, Danone, Erste Bank and MOL Group. In 2010 he was voted Chairman of MAKSZ (The Association of Communications Agencies in Hungary) where his key role was the interest protection of the industry.